The 5 Biggest Misbeliefs About Coaching – And How We Do It Differently at Owl & Fire

Coaching has become a buzzword. Everyone seems to have an opinion about what it is – and what it isn’t. Along the way, some stubborn misbeliefs have settled in. At Owl & Fire, I see it as my job to address these head-on and show a different path, one that is human, value-driven, and deeply transformative.

Here are the five most common misbeliefs I encounter – and how I work with them in my coaching philosophy.

1. “Coaching is about fixing weaknesses.”

Too often, people assume coaching is remedial, something you only need if you’re struggling.

My approach: I believe coaching is about unlocking potential, not patching flaws. At Owl & Fire, we focus on strengths – amplifying what already makes you unique – while also shining a light on blind spots that may hold you back. The goal is growth, not repair.

2. “The coach tells you what to do.”

Many expect a coach to be a consultant who provides answers, strategies, or ready-made solutions.

My approach: Coaching is not about telling – it’s about asking. Secure Base Leadership (SBL) has taught me that the most lasting change comes when people connect with their own clarity and courage. My role is to listen deeply, ask powerful questions, and create a safe space where your own solutions emerge.

3. “Coaching is only for leaders or people in crisis.”

Another misbelief is that coaching is reserved for senior executives or people at a breaking point.

My approach: Coaching is for anyone who wants to grow – whether you’re starting your career, navigating a transition, or leading teams. What matters is not your title but your willingness to reflect, experiment, and evolve. At Owl & Fire, I coach people across stages of life and career.

4. “Coaching is a quick fix.”

Some see coaching as a one-off conversation that magically solves everything.

My approach: Transformation takes time, practice, and courage. At Owl & Fire, we work through journeys, not quick fixes. We design sessions that balance care and challenge – so you leave with clarity and concrete actions while also developing habits and mindsets that last.

5. “Coaching is too soft – it’s all about feelings.”

Especially in business, people sometimes dismiss coaching as too “touchy-feely.”

My approach: Coaching is deeply human – but it’s also practical. My style combines honesty, structure, and accountability with empathy and trust. At Owl & Fire, you can expect both: space for reflection and the discipline to turn insights into action.

Closing Thought

At Owl & Fire, I believe coaching is about helping people ignite clarity, courage, and confidence – so they can bring out the best in themselves and others. Coaching is not about fixing, telling, or rushing. It’s about creating a partnership that makes lasting change possible.

If you’ve ever held one of these misbeliefs, you’re not alone. But maybe it’s time to see coaching differently – and discover what it can truly do for you.

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